Fans of Vicky Kaushal get to meet their matinee idol through URI: The Surgical Strike’s association with Independent TV

Blue Bang Media & Entertainment Pvt. Ltd clinches the deal in a multi agency pitch

Mumbai, 9th January 2019:- Vicky Kaushal led, URI: The Surgical strike has forged a unique alliance with leading DTH service brand, Independent TV. While URI: the Surgical Strike has been touted as one of the most bankable films in tinsel town, Independent TV has a strong presence in its domain, which makes the association lucrative for both parties.

The salient features of the brand inherently align itself to the theme of the film and central characters of the film.   Major Vihan Shergill played by Vicky Kaushal Indian Army Commando leading his team to a mission which resonates well with Independent TV and hence the association fructified. Vicky Kaushal’s rising stardom and popularity together with studio support, the deal entails a massive co-branded campaign for their upcoming film ‘URI The Surgical Strike’  released Worldwide on 11^th January 2019.

Kaushal will be seen in this role as a tough and patriotic Indian Army Commando who takes an oath to strike back and finish the enemies- believes in his fighting spirit, pride and honour of the country and Indian Army. Independent TV is India’s one of the leading DTH service provider, a respectable name in its category. The essence of the brand and that of the film’s central character alongside the plot line come alive in this co- branded campaign. In addition, an audience meet and greet between Independent TV and star cast of the film be organised as a part of the association.

Team Independent TV shares their opinion and views, “We are proud to associate with this film not just for its wide reach and rich content. Any film that holds up the country’s history and Indian Defence’s contribution becomes much more than a film. Such films are etched in public memory and have strong archival values even after its theatrical shelf life. We want to associate with relevant content that not just makes business sense but resonates with our brand communication of dishing out avant garde content to every Indian household.

Mr. Vinay Punjabi, MD and CEO, Blue Bang Media, the agency behind envisaging this association said,  “The concept  of the movie motivated us to create a seamless alliance between the film and the brand. A film based on patriotism and respect for Indian Army deserve to go to maximum homes in the country and the brand being a DTH service provider can realise the objective through this alliance . The digital and outdoor campaign is massive which guarantees the maximum exposure to the movie and the vice versa. Such associations are rare to be seen. “

URI: The Surgical Strike is a blend of emotions and high class action produced by Ronnie Screwvala, starring Vicky Kaushal, Paresh Rawal, Yami Gautam in lead roles. It is an edge of the seat thriller inspired by true events of the terror attack in URI with an extremely talented cast that will keep audiences hooked till the end. The film promises a wide distribution over theatres pan India and a number  territories worldwide.

Leading film marketing and brand alliance agency, Blue Bang Media & Entertainment Pvt. Ltd clinched the plum deal, bridging brand Independent TV and versatile entertainer URI: The Surgical Strike. 

About Independent TV

Independent TV is the rapidly growing Direct to Home Entertainment Company across Asia. Reliance BIG TV is renamed as Independent TV in 2018. Its involvement in news, entertainment, and sports channels with various innovative offerings helped in earning a prominent place by making it world’s third largest DTH service provider. The core aim of Independent TV is to boost its significant presence in the complete entertainment and communication services. The brand provides highly evolved video streaming technology, and unmatched picture quality experience across devices and thus Independent TV is very much in-demand. You can explore all the amazing entertainment, blockbuster movies, up-to-the-minute news, and any of your favourite programs on the same. Independent TV also gives an additional and impressive services of customizing your entertainment experience, or binge-watching your favourite shows.

URI – Film Synopsis

Following the roguish terrorist attacks at Uri Army Base camp in Kashmir where innocent Jawans were killed in sleep, India takes the fight to the enemy first time ever in history, in its most successful covert operation till date with one and only one objective of avenging their fallen heroes.

URI – Film- Cast Crew List

Vicky Kaushal

Paresh Rawal

Yami Gautam

Mohit Raina

Kirti Kulhari