Environmentalist Arushi Nishank Spurs Thousands Of Women To Pick Up Sui Dhaga To Make Khadi Masks – Sets Sights On OTT Projects With Bollywood Bigwigs

21^st August 2020, Kolkata: Inspired by the Gandhian values of self-reliance, social activist, environmentalist and classical kathak dancer Arushi Nishank of Uttarakhand supported and trained thousands of rural women in Uttarakhand to take up sui dhaga (needle and thread) to make reusable khadi and suti masks for free distribution to the army personnel, police, rural workers and frontline covid warriors. So far, over a lac of such masks have been distributed in Delhi, Mumbai and cities and towns of Uttarakhand. Arushi is also planning some big projects with Bollywood directors and producers for the OTT platform.

“Khadi is a symbol of Gandhiji’s self-reliance and is environmentally friendly and in tune with the spirit of Prime Minister’s Atmanirbhar Bharat initiative. Thousands of rural women who made these masks developed skills and are gainfully employed,” said Arushi at an Ek Mulakat webinar in conversation with Ehsaas Women of Kolkata member, Nilisha Agarwal. The webinar was organized by Kolkata-based NGO Prabha Khaitan Foundation. Over the years Ek Mulakat has become a popular forum for free-wheeling discussions with eminent personalities and achievers.

“It was great to have a young achiever to share her ideas, life experiences and dreams with us. Arushi, who is proud of her Indian heritage, is a source of inspiration for thousands of poor women and others. At present, Arushi connects with thousands of people through the Sparsh Ganga campaign to promote awareness of Ganga and its biodiversity,” said social and cultural activist, Sundeep Bhutoria, Trustee, Prabha Khaitan Foundation.

Arushi, who has authored two books and also produced a regional film Major Nirala on the Indian Army, is now interested in big banner Bollywood projects, “Yes! I am in talks with some big directors and producers for OTT platform projects for two or three web series. I am thankful to Prasun Joshi for support. I hope to make an announcement soon,” she said.

Arushi, the chairperson of Himalaya Ayurvedic Medical College & Hospital in Dehradun. She has chaired the International Environment Summit (IES) and spearheads the Sparsh Ganga Foundation, an NGO promoting environmental awareness, sustainable development, women empowerment, water conservation and cleaning river Ganga and other water bodies. The Government of India has recognised volunteers of the Sparsh Ganga campaign as “Ganga Heroes”.

Arushi started a environmental awareness project “Beautiful Valley” in 2009 and drew in the support of the Dalai Lama and Hema Malini, MP, and others. Her father, Ramesh Pokhriyal, the Hon’ble Education Minister of India, is a great source of inspiration.

A votary of circular economy and the live wire behind Sparsh Ganga’s various social initiatives, Arushi has trained and engaged over 800 rural women to be gainfully employed for making masks, incense sticks from waste flowers and environmental-friendly biodegradable jute bags as substitute for plastic. A classical Kathak exponent, Arushi has performed in over 15 countries. Her Kathak ballet “Ganga Avataran” has been much appreciated the world over. “The ballet gave me an opportunity to fuse my two passions – environmental awareness and dance,” she said.

Replying to a question “What can we do from our homes during covid times to support the environment?” Arushi said, “First we should keep our families and the country safe by staying indoors and by maintaining social distance protocols. Second we should conserve water. There is a water crisis looming over 22 cities in the country. About 70 per cent of water used is wasted which we should find ways of conserving and utilising in a proper way like watering plants and so on.”