Ashh K is an Icon of the J & K Film Industry

Exclusive Story  By – RAJA SARFARAZ

Music has no End and in seven Cords called Sur, “Sa Re Ga Ma Pa” the world enjoy its enthusiasm and melody in different languages and cultures what we see common is the melody and lyrics designed for a particular setup. It fascinates people and now the limit is extended to animals as well so yes Music is a universal language of love.

While searching our Heros in Society we came across one of the marvellous inspiring stories of Ashh K “Ashu Kumar” founder of Stone kick studios and Ashh K productions having his roots in Kashmir based in Jammu working as s Music Composer for eighteen years. As k has touched a Milestone of more than two hundred Music melodies and also Background Music for several Films, Short films, web series, TV serials.

A Multitalented and skilled Music professional is enduring excellence with back to back Musical Projects. Recently his several Music Videos got released worldwide reached Millions of Audiences including hits like “jatta ve jatta” , “Laod karke” by Jacaur   “Nakhro” By Preet singh and also forthcoming  songs shoot in Kashmir, Punjab and other familiar locations in India. We had a wonderful time While a text format conversation.

HOW DID YOU START BEING IN A SMALL CITY LIKE JAMMU?

Smile! Well yes, it’s quite challenging still but had no other option because of the spark and enthusiasm inside. The determination and passion towards Music and arrangements I guess flow in my veins and I can not deny the fact that my life is incomplete without music so I thought to get a small setup and started working in a small room which is now turned into a Professional Studio. The mode was generally self-learning, experience and execution. This is how it came along till now and I’m feeling lucky to have had put my fingers on the keyboard it’s my bread and butter now.

YOU HAVE FACED A LOT BECAUSE IN A SMALL CITY YOU DON’T HAVE MORE OPTIONS HOW WAS SURVIVAL?

That’s true and the fact can not be denied because in a small city no doubt there is enough natural talent but a lot percentage of singers do not approach music composers because of risk for the future as they are at the level when they are about to enter college and parents do not prefer to take the risk, others approach but in some cases, they don’t have a budget which a big problem no doubt I always welcome a good talent and try to expose with my best help also. So yes Clients are limited and you have to give your best in a small panorama which is challenging

WHAT KIND OF MUSIC DO YOU PREFER TO COMPOSE?

That’s interesting but frankly speaking, I have not found myself in limited strings but they have freedom of expression and so I can do Hindi, Punjabi, Dogri, Arabic, Kashmiri and even English songs as well. I have done Ghazals, Pop, Jazz, party flavour, Devotional, Naat (Islamic), Bhajans, Bhangra in almost every class so far and I will love to perform in Multi dimensions.

A MESSAGE FOR BUDDING SINGERS?.

Well, this is not easy to make understand everyone that talent cannot be brought but it’s inside that is later on practised and brushed up. I have seen a lot of young Singers doing amazing whether is a Rap song, classical, Punjabi or Contemporary Neoclassical romantic. What I can say is keep doing, make good music, bring good lyrics and most importantly promote it because once it reaches the market it will trend ruther it will never create history only by shearing it to your few friends or family. This is the basis of mantra even getting a hit and Buzz the Box Office as adequately.

Appreciate such talent even being in a small city competing Mumbai and Punjab pattern in Jammu is itself a big achievement.

The journey of Music Director Ashh k is king size and we wish him good luck for the future.